It’s an interesting time for anyone weighing the value of a brand-new home versus a resale. Across the country, builder incentives have flipped the old assumption that new builds always come at a premium price per square foot. This shift is all about supply: builders need to move finished homes, while many current owners are staying put, making existing inventory tight and keeping resale prices competitive. For much of the last decade, new homes typically meant paying more, but now, with expanded incentives and price adjustments, builders are creating real value for buyers. The takeaway? Your negotiation power is at its peak where builders have plenty of inventory, though in areas with little new construction, resale homes may still hold the advantage. As we look ahead, keep in mind that if new-home construction slows, these discounts may become harder to find. As someone who believes in innovative approaches and goes the extra mile for every client, I always aim to help you see these kinds of market shifts from every angle.
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