• C.A.R. releases its 2027 California Housing Market Forecast

    C.A.R. releases its 2027 California Housing Market Forecast

    California home sales are expected to rise 3.7% in 2027 to 277,900 units, with median home prices increasing 1.4% to $894,400. Housing affordability is projected to remain stable at 20%. Limited home inventory will support prices but limit market growth. Economic factors include 2.2% GDP growth, 0.3% job growth, a 5.4% unemployment rate, and a steady 6.6% average 30-year mortgage rate.

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  • Market Cooling: Months of Supply Jumps in Santa Cruz

    Market Cooling: Months of Supply Jumps in Santa Cruz

    The months of supply in Santa Cruz, CA surged by over 1.3 months year-over-year for July to September 2026. This is a clear sign the market is cooling, giving buyers more leverage and time to make decisions. If you’ve been waiting for less competition, now is your moment.

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  • Santa Clara County Report Shows Increased Property Values

    Santa Clara County Report Shows Increased Property Values

    Santa Clara County's property values rose 4.7% to a record $760.1 billion for 2026-27, driven by ownership changes, residential properties, and new construction. Commercial real estate showed mixed trends with increased assessment reductions but strong office leasing, especially in Class A buildings. Lower-end homes faced value declines amid higher interest rates, reflecting a K-shaped economy. Future growth depends on mortgage rates, inflation, regulations, and political factors.

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  • Santa Cruz Demand Slows: Fewer Homes Sold

    Santa Cruz Demand Slows: Fewer Homes Sold

    Home sales in Santa Cruz, CA dropped by 21% year-over-year from July to September 2026. This slowdown means less competition for buyers and more room to negotiate. If you’re looking to buy, the market is shifting in your favor.

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  • Winter Wonderland: Opening Celebration

    Winter Wonderland: Opening Celebration

    Santa Cruz Beach Boardwalk’s Winter Wonderland begins with an opening celebration on November 28, 2026, at the Main Plaza. This local event offers a festive way to experience the start of the season in Santa Cruz, California.

    The celebration features live entertainment along with free cookies and hot cocoa. Guests can also join the tree lighting countdown at 5:30pm, creating a memorable community moment at the Boardwalk.

    The evening continues with a drone show at 6pm. For people exploring Santa Cruz neighborhoods and local amenities, the event is another opportunity to enjoy the area’s distinctive coastal setting and community calendar.

    Save the date for the Winter Wonderland opening celebration and plan your visit to Santa Cruz Beach Boardwalk’s Main Plaza. Message me to talk about your move.

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  • In Honor of Heroes: Veterans Day!

    The “11th hour of the 11th day of the 11th month" of 1918 signaled the end of World War I.
    It's honored as Veterans Day to remember the men and women who have served, and continue to serve during times of war, conflict and peace.
    Salute to all heroes, and thank you for your service.personnel who served the United States in all wars, particularly living veterans.
    To those in uniform serving today and to those who have served in the past, we honor you today and every day.
    For your service, your bravery and your hard work, we thank you.

  • Santa Clara County Property Values Reach $760B

    Santa Clara County’s assessment roll hit a record $760.1B in the current fiscal yr, up $34.4B yearly, with growth accelerating to ~5%.
    Ownership changes drove nearly $16.9B of gains, while residential properties made up ~80% of value change and delivered ~50% of overall growth.
    Inflation added $13.1B and new construction nearly $5B, but commercial uncertainty moderated growth as more properties received assessment reductions across the county.
    County professionals said lower-priced condos and townhomes softened, and 24,727 properties entered temporary decline status as the more affordable segment faced pressure.
    Looking ahead, mortgage costs, inflation, policy shifts and rules for data centers and AI-related businesses could shape future assessment-roll growth in the county.

  • Santa Cruz County Prices Dip: Buyers Gain Leverage

    Santa Cruz County Prices Dip: Buyers Gain Leverage

    In September 2026, Santa Cruz County saw its median sale price drop 7.6% year over year. This shift means buyers now have more negotiating power and improved affordability in a market that has long been known for high prices. If you've been waiting for a better entry point, this could be your moment.

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  • Homes Taking Longer to Sell—Buyers Get More Time

    Homes Taking Longer to Sell—Buyers Get More Time

    The share of Cupertino homes going off market within two weeks dropped by 7 percentage points year-over-year. Buyers now have more time to make decisions and less pressure to rush. If you value a less frantic pace, this market shift is in your favor.

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  • Negotiation Power Shifts Toward Buyers in Cupertino

    Negotiation Power Shifts Toward Buyers in Cupertino

    The share of Cupertino homes selling above list price dropped by nearly 7 percentage points year-over-year. This means buyers are less likely to face bidding wars and may have more room to negotiate. If you want a better deal, now is a good time to act.

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