Seller concessions are making headlines: in the rolling three-month period ending Mid-Q3, about 45% of US home sales included some form of concession—the highest share for this time of year since 2020. That’s up from roughly 43% a year earlier, highlighting a shift where buyers are gaining more room to negotiate as increased inventory and lighter competition reshape the market. Buyers aren’t just seeing price cuts; concessions now often include help with repairs, closing costs, or even mortgage-rate buydowns. This creates more flexible deal structures and gives buyers several ways to lower their total purchase costs. Notably, around 16% of homes sold in Mid-Q3 combined a price reduction with a concession, opening even more doors for buyers looking for value. As someone who believes in innovative marketing and creative strategies, I see these trends as opportunities to craft deals that work for both buyers and sellers—ensuring every client benefits from the evolving marketplace.
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